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Flix Family

Perhaps my most important project at Flix SE. The development of the global FlixBus and FlixTrain exterior design. The goal was to create a fleet with a consistent look worldwide, both on the road and on the rails. “Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away.” This quote by Antoine de Saint-Exupéry fits the implementation perfectly: only the core elements of the brand were used — FlixGreen as the primary color, Flix-Grey as the accent color, and the logo prominently positioned on all sides. The result is a FlixBus and FlixTrain design family with a clear, consistent brand recognition.

Year: 2022 

Company: Flix SE 

Market: Global 

My part: Design lead, concept, execution, implementation

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