Aim was to unify and standardize the print materials used in Flix shops so that it is in sync with the refreshed CI on a global basis. We wanted to apply the new tone of voice and visuality that we used in the digital space also in our physical shops. When creating the new pack of materials, the approach was even more user centric. I used a bold and clean minimal look and feel, clear messaging and removed the non-necessary info and elements.