Time to Shine

For the entry into the Mexican market, a Greyhound terminal in Monterrey was to be rebranded as a co-branded terminal. The concept, “Time to Shine”, is based on a lighting design that gives both brands their own radiance while keeping them clearly distinguishable. Blue ambient lighting represents Greyhound, while green ambient lighting highlights Flix in the entrance area and around the logos. Dark gray, used as the signature color for both brands, enhances the lighting effect and makes the terminal appear impressive from a distance. The interior follows the modular design established with the India Lounge. The CEO praised it as the “coolest terminal ever.”