What do you do when one price-driven campaign follows the next? You choose the opposite approach: a bold brand initiative designed to spark curiosity and capture attention. ‚Alf, Drogen, Linsengericht.‘ (English: Alf, drugs, lentil stew) ‚Oberhäslich, Kotzen, Kuhbier.‘ (English: Super ugly, puke, cow beer). At first glance, these words seem confusing — even provocative. But that confusion is intentional. It draws attention and invites a second look. The answer is revealed in the subheadline: “We take you to every corner of Germany.” These are place names. Flix highlights its extensive and continuously expanding network by presenting it in an unexpected and memorable way — shifting the focus from price to brand strength.