The first major OOH campaign for FlixTrain is to take place at Hamburg and Frankfurt‘s main railway stations. When I heard that an agency was to be booked, I wanted to put my own ideas forward.

The headline campaign playfully highlights the key USPs of FlixTrain: easy and fast booking, guaranteed seating, the expanding network, new destinations such as Hamburg and Frankfurt, the speed of getting from A to B, and confidently taking on the competitor Deutsche Bahn. The series consists of 45 different poster ideas.